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CONTEST RULES:
Eligibility
• Entries must have been created and produced in Canada.
• Entries must have been published in a Canadian newspaper OR on a Canadian newspaper platform (website, mobile or tablet) OR via Canadian newspaper media on behalf of a client (e.g. event, twitter campaign, e-mail campaign)
• “Newspaper” applicable to: paid and free daily newspapers, and community newspapers.
• If an ad has won in a prior year, it is no longer eligible.
• Entries must have run between JUNE 1, 2014 and MAY 31, 2015.
• All decisions by the judges regarding eligibility and awards are final.
• Deadline for entries: Friday, July 10, 2015
• All entries submitted will become the property of Newspapers Canada.
Entry Fee (Non-refundable)
$75.00 + HST single
$100.00 + HST campaign
Categories
Print Newspaper
Automotive (Corporate / Brand) SINGLE
Auto Dealer SINGLE
Food, Beverages and Drug SINGLE
Entertainment and Media Outlets SINGLE
Fashion, Accessories and Home SINGLE
Corporate and Financial SINGLE
Public Service and Advocacy SINGLE
Travel, Tourism, Transportation SINGLE
Retail SINGLE
Retail CAMPAIGN
Local Ad (Product advertised must be local, run in one market only) SINGLE
Local Ad (Product advertised must be local, run in one market only) CAMPAIGN
National Ad (ran in one or more markets) SINGLE
National Ad (ran in one or more markets) CAMPAIGN
SINGLE and CAMPAIGN accepted in each of the following categories:
Best Use of Print Newspaper Medium
Small Space Print Ad (1/4 page or less)
Print Advertorial/Native Advertising
Print Ad Supplement (flyer, special section or magazine)
Digital Newspaper
Online Ad on Newspaper Website: Any category SINGLE
Online Ad on Newspaper Website: Any category CAMPAIGN
Mobile Ad in Newspaper Mobile Product: Any category SINGLE
Mobile Ad in Newspaper Mobile Product: Any category CAMPAIGN
Tablet Ad in Newspaper Tablet Product: Any category SINGLE
Tablet Ad in Newspaper Tablet Product: Any category Campaign
NEW Digital Native Advertising (i.e. sponsored content) Any category SINGLE
NEW Digital Native Advertising (i.e. sponsored content) Any category CAMPAIGN
Cool other categories
NEWAugmented Reality Advertising SINGLE and CAMPAIGN
Multimedia CAMPAIGN: 2 or more ads for same advertiser appearing in multiple, different newspaper media (e.g. print, website, tablet, mobile, etc.)
Innovation: Going beyond print newspapers. Using any newspaper media to promote an advertiser in a new or unique way, that may or may not include the print newspaper (e.g. such as a twitter campaign, events, e-mail program, etc.) SINGLE and CAMPAIGN accepted.
Tips for Entry:
• Campaigns: consist of a minimum of 2 ads.
• Entering same ad multiple times: You are welcome to enter the same ad in as many categories as applicable (note: entry fee required for each entry) as the same ad can win multiple times.
• Enter as Single & with Campaign: Single ads can be entered individually and then may also be entered as part of a campaign.
• Supplemental materials (not required): All ads are submitted electronically but if this does not highlight the entry to its fullest, you are welcome to submit a further description and/or a hard copy sample (neither of these is required).
• Difference: “Best use of print newspaper medium” and “Innovation”: The best use of print newspaper is for an ad(s) that appeared in the print product in a unique way. For the Innovation category, the print newspaper may or may not have been used but the ad/promotion was undertaken by a newspaper organization in a new or clever way.
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